Audience Profile

AOC Europe exhibition and conference has grown rapidly over the past five years, and now attracts more than 1,200 visitors across the three days. Representation from serving military personnel and government decision-makers continues to rise year-on-year.

Air (30%), Joint (29%), Land (15%) and Naval (11%) military domains all have a significant presence at the show, which attracts specialists with wide-ranging electromagnetic warfare expertise.

Four in five visitors are involved in key purchasing decisions within their organisation, paving the way for productive networking at the show. In 2019, 88% of exhibitors met new prospects who are "likely to become clients" in the future.

2019 post-show report

Learn more about who you can expect to meet at AOC Europe.

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98%

Of participants were satisfied with their experience at AOC Europe 2019.

81%

Of visitors have an influence on purchasing decisions.

95%

Of exhibitors say AOC Europe is an ideal platform to meet new prospects.

VIP engagement

Delegations from more than 20 countries were present at EWE 2019, with military/VIP attendance up 1.7% year-on-year. Government attendance grew by 6%.

This number is expected to rise further at AOC Europe 2022. As an exhibitor, you can expect to meet with high profile influencers, including national government representatives, ministry and central defence staff and armed services.

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Participating organisations

More than half of our exhibitors re-booked their stand on site at the 2019 edition. This is testament to the value delivered year-on-year. 9 in 10 reported that their ROI met or exceeded expectations, while 95% consider the event an 'ideal platform' to meet with key prospects.

More than 85 companies are expected to participate as an exhibitor or sponsor in 2022. Request a copy of the latest floorplan to see who is already confirmed to be attending.

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