Audience Profile

AOC Europe 2021 exhibition and conference took place on 11-12 October in Liverpool and is the key meeting point for the electronic warfare community.

Air (30), Joint (29), Land (15) and Naval (11) military domains all have a significant presence at the show, which attracts specialists with wide-ranging electromagnetic warfare expertise.

Four in five visitors are involved in key purchasing decisions within their organisation, paving the way for productive networking at the show. In 2021, 100% of exhibitors said the event was an ideal platform to meet with key prospects.

2021 post-show report

67%

Of exhibitors reported that their return on investments met or exceeded expectations.

78%

Of attendees said they spoke to more than 6 companies at the exhibition.

8 in 10

Of exhibitors said they would recommend their peers to be a part of AOC Europe 2022.

Quality and quantity

Factoring in the valuable suggestions of previous participants, our teamwork extensively throughout the year to compile a compelling and challenging conference programme. This, alongside a varied exhibition of relevant solution providers, is the basis upon which we continue to attract a high-quality audience of influential decision-makers.

While we were pleased with our visitor satisfaction, we will continue to invest additional resources to deliver high quality, relevant content and new features to continue the event's evolution.

Here's what one of our exhibitors had to say:

“The value of the AOC events are that they provide this community of interest with a great opportunity to collaborate and meet face to face again. We get some great business to business and customer engagements.”
- Wayne Smith | Leonardo

VIP engagement

Delegations from more than 30 countries were present at AOC Europe 2021, including 18% military/VIP attendees and 6% Government officials.

This number is expected to rise further at AOC Europe 2022. As an exhibitor, you can expect to meet with high profile influencers, including national government representatives, ministry and central defence staff and armed services.

More information

Participating organisations

Given the exceptional exhibitor and visitor satisfaction rate received for our recent event, 4 in 5 attendees said they look forward to returning to the event in 2022. This is a testament to the value delivered year on year.

Take a look at who will already be joining us later this year.

View exhibitor list