AOC Europe 2024 - Audience Profile

One of our objectives is to provide a key meeting point for the electronic warfare community and extensively covered Air (30), Joint (29), Land (15) and Naval (11) military domains.

It is important to highlight that 80% of our attendees ranked AOC Europe as Europe's leading electronic warfare event. With an overwhelming increase in figures across all attendee categories, AOC Europe 2023 was the biggest event to date and we welcomed the opportunity to reconnect the global electronic warfare community under one roof in Bonn.

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86%

visitors met their primary business goal

88%

met prospects likely to become clients

96%

attendees rated AOC good or excellent ROI

Quality and quantity

Factoring in the valuable suggestions of previous participants, our teamwork extensively throughout the year to compile a compelling and challenging conference programme. This, alongside a varied exhibition of relevant solution providers, is the basis upon which we continue to attract a high-quality audience of influential decision-makers.

While we were pleased with our visitor satisfaction, we will continue to invest additional resources to deliver high quality, relevant content and new features to continue the event's evolution.

Here's what one of our exhibitors had to say:

“AOC Europe is the exhibition for our company to meet all the key players in this part of the Defence industry, which in turn provides us with new opportunities and new relationships year on year.”
- Steve Humphries, Territory Manager Europe & Africa, CPI TMD TECHNOLOGIES LTD

VIP engagement

In 2023, delegations from more than 39 countries were present at AOC Europe, including 35% military/VIP attendees (17% higher than in 2022) and 15% Government officials.

As an exhibitor, you can expect to meet with high-profile influencers, including national government representatives, ministry and central defence staff and armed services.

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Participating organisations

Given the exceptional exhibitor and visitor satisfaction rate received in 2023, 96% attendees rated the event as a good or excellent return on investment.

2023 exhibitors